While most marketers recognize the need for a modern, updated website, they may only manage a site redesign once in their career. Where do you start, and how do you ensure that the project succeeds without taking over your life?
We're here to help.
Have you ever heard the phrase "There's a reason people do that for a living"? Whether you're in need of a new site, updating your current site, or redesigning it from the ground up, the process can be overwhelming.
Who are the internal stakeholders? When should they be brought into the process? What types of things will your vendor expect of you? How will your team produce the content needed?
These are just a few of the questions we'll help you answer before you get started.
Once you've decided to fund a digital project and you've got the internal players aligned your next step is probably to find the right partner to design and build the site.
A well-written RFP can make the difference between finding a vendor who estimates your project correctly and finding someone who mostly gets it and pads their bid to make sure they don't lose big.
RothCo Media will help you write the RFP so that it's comprehensive and clear to people who may not know you, as well as filtering the RFP responses to make choosing the right vendor easier.
No website is ever "done." Keeping your site current with updated contact information for staff and offices, business successes, thought leadership, and imagery can be challenging.
We'll help you identify content producers, editors, approvers, and content managers. We'll also help you map out timing, roles and responsibilities, and workflow so that the care and feeding of your website doesn't become a full time job.
RothCo Media can also provide complete redesign services, from information architecture and wireframes, to look-and-feel, to build and launch.
Working in concert with our strategic partners we make the process seamless and productive, delivering a site that activates your brand and helps to drive business.
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